There are billions of websites out there all competing for business in their own sector. A website is the spokesperson of an organisation, the silent front man of your business, and in the modern day the first thing a client or customer sees when researching a business or conducting a transaction is the website. Your website is a visual representation of all aspects of your organisation and needs to convey your ‘core story’ to the user. From the logo to the colour scheme to the content, every part of your website needs to consolidate into a powerfully positive message to your intended audience. If the design is inappropriate and misrepresents the values and intention of a company, business will suffer and the website will fail to fulfil the potential of the company.
A website is the first point of contact between you and your customer; therefore, undoubtedly it has to be aesthetically impressive so that it can attract the customers. In addition to getting a good looking website there are other things like features, user-friendliness, easy access, quick upload time and more that reflect the signs of a good website.